Are people tired of lead-magnets? (If so, should you care?)

Recently a subscriber left a comment on one of my videos that was a question I had not considered before. Here's what she said:

"Regarding lead magnets - so many people are becoming lead magnet fatigued... even with great content and over deliver, it's a getting a bit much. Do you think the end of the lead magnet era is near?"

I responded to her question with this week's video because there is a much broader principle that is important to discuss.

It's something that we have to understand as online business owners if we are going to be successful.